Privacy Policy
We have written this privacy statement (version 12/31/2020-311245972) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what decision-making options you have as a visitor to this website. Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.  
 
Automatic data storage
Nowadays, when you visit websites, certain information is automatically created and stored, including on this website. When you visit our website, as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as
 
  • the address (URL) of the visited web page
  • browser and browser version
  • the operating system used
  • the address (URL) of the previously visited page (referrer URL)
  • the host name and IP address of the device from which access is made
  • the date and time
  • in files (web server log files).
As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but we cannot exclude the possibility that this data may be viewed in the event of unlawful behavior.
 
Cookies
Our website uses HTTP cookies to store user-specific data.
Below, we explain what cookies are and why they are used so that you can better understand the following privacy policy.
 
What exactly are cookies?
Whenever you browse the Internet, you use a browser. Popular browsers include Chrome, Safari, Firefox, Internet Explorer, and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.
 
One thing can't be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.
 
Cookies store certain user data about you, such as language or personal page settings. When you return to our site, your browser transmits the "user-related" information back to our site. Thanks to cookies, our site knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file; in others, such as Firefox, all cookies are stored in a single file.
 
There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. Also, the expiration time of a cookie varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.
 
For example, cookie data may look like this
Name: _ga
Expiration time: 2 years
Usage: Differentiation of website visitors
Example value: GA1.2.1326744211.152311245972
A browser should support the following minimum sizes:
 
A cookie should be able to contain at least 4096 bytes
It should be possible to store at least 50 cookies per domain
A total of at least 3000 cookies should be able to be stored
 
What types of cookies are there?
The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
 
We can distinguish between 4 types of cookies:
 
Absolutely necessary cookies.
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user adds a product to the shopping cart, then continues browsing on other pages, and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes his browser window.
 
Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and the behavior of the website with different browsers.
 
Advertising cookies
These cookies are also called targeting cookies. They are used to deliver customized advertising to the user. This can be very convenient, but also very annoying.
 
Usually, when you visit a website for the first time, you are asked which of these cookie types you want to allow. And of course, this decision is also stored in a cookie.
 
How can I delete cookies?
How and whether you want to use cookies is up to you. Regardless of which service or website the cookies come from, you always have the option to delete, only partially allow or disable cookies. For example, you can block third-party cookies but allow all other cookies.
 
If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find it in your browser settings:
 
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not. The procedure varies depending on the browser. The best way is to search the instructions in Google with the search term "delete cookies Chrome" or "disable cookies Chrome" in case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.
 
What about my privacy?
Since 2009, there are the so-called "Cookie Guidelines". This states that storing cookies requires your consent. Within the EU countries, however, there are still very different reactions to these directives. In Germany, the Cookie Directives have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).
 
If you want to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".
 
Storage of personal data
Personal data that you submit to us electronically on this website, such as your name, e-mail address, address or other personal information when submitting a form or commenting on the blog, together with the time and IP address, will only be used by us for the stated purpose, stored securely and not shared with third parties.
 
We thus use your personal data only for communication with those visitors who expressly request contact and for the processing of the services and products offered on this website. We do not disclose your personal data without your consent, but we cannot exclude the possibility that this data may be accessed in the event of unlawful conduct. If you send us personal data by e-mail - thus away from this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data by e-mail without encryption. According to Article 6(1)(a) DSGVO (lawfulness of processing), the legal basis is that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal e-mail is sufficient, you will find our contact details in the imprint.
 
Rights according to the Basic Data Protection Regulation According to the provisions of the DSGVO, you are generally entitled to the following rights:
  • Right to rectification (Article 16 DSGVO).
  • Right to erasure ("right to be forgotten") (Article 17 DSGVO)
  • Right to restriction of processing (Article 18 DSGVO)
  • Right to notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
  • Right to data portability (Article 20 GDPR)
  • Right to object (Article 21 GDPR)
  • Right not to be subject to a decision based solely on automated processing - including profiling (Article 22 GDPR).
 
If you believe that the processing of your data violates data protection law or your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).
 
Evaluation of visitor behavior
In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot draw any conclusions about your person from your behavior on this website.
You can find out more about ways to object to this analysis of visit data in the following privacy policy.
 
TLS encryption with https
We use https to transmit data tap-proof on the Internet (data protection by design of technology Article 25(1) DSGVO). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this protection of data transmission by the small lock symbol at the top left of the browser and the use of the scheme https (instead of http) as part of our Internet address.
 
Google Maps Privacy Policy
On our website we use Google Maps of the company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Maps allows us to better show you locations and thus adapt our service to your needs. By using Google Maps, data is transmitted to Google and stored on Google servers. Here we will now go into more detail about what Google Maps is, why we use this Google service, what data is stored and how you can prevent this.
 
What is Google Maps?
Google Maps is an internet map service provided by Google. With Google Maps, you can search for exact locations of cities, landmarks, accommodations or businesses online via a PC, tablet or app. If companies are represented on Google My Business, other information about the company is displayed in addition to the location. To show how to get there, map sections of a location can be embedded in a website using HTML code. Google Maps shows the earth's surface as a street map or as an aerial or satellite image. Thanks to the Street View images and the high-quality satellite images, very accurate representations are possible.
 
Why do we use Google Maps on our website?
All our efforts on this site are aimed at providing you with a useful and meaningful time on our website. By integrating Google Maps we can provide you with the most important information about various locations. You can see at a glance where we are located. The directions always show you the best or fastest way to us. You can get the directions for routes by car, by public transport, on foot or by bike. For us, the provision of Google Maps is part of our customer service.
 
What data is stored by Google Maps?
In order for Google Maps to fully provide their service, the company must record and store data from you. This includes, among other things, the search terms entered, your IP address and also the latitude or longitude coordinates. If you use the route planner function, the start address entered is also stored. However, this data storage happens on the websites of Google Maps. We can only inform you about this, but have no influence. Since we have integrated Google Maps into our website, Google sets at least one cookie (name: NID) in your browser. This cookie stores data about your user behavior. Google uses this data primarily to optimize its own services and to provide individual, personalized advertising for you.
 
The following cookie is set in your browser due to the integration of Google Maps:
 
Name: NID
Wert: 188=h26c1Ktha7fCQTx8rXgLyATyITJ311245972-5
Purpose: NID is used by Google to customize ads to your Google search. With the help of the cookie, Google "remembers" your most frequently entered search queries or your previous interaction with ads. This way, you will always get tailored ads. The cookie contains a unique ID that Google uses to collect your personal preferences for advertising purposes.
Expiration date: after 6 months
 
Note: We cannot guarantee completeness in the details of the stored data. Especially when using cookies, changes can never be excluded. In order to identify the cookie NID, a separate test page was created, where only Google Maps was integrated.
 
How long and where is the data stored?
Google servers are located in data centers around the world. However, most servers are located in America. For this reason, your data is also increasingly stored in the USA. Here you can read exactly where the Google data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=de.
 
Google distributes the data on different data carriers. This means that the data can be retrieved more quickly and is better protected against any attempts at manipulation. Each data center also has special emergency programs. For example, if there are problems with Google's hardware or a natural disaster cripples the servers, the data will pretty much remain protected anyway.
 
Google stores some data for a set period of time. For other data, Google only offers the option to delete it manually. Furthermore, the company also anonymizes information (such as advertising data) in server logs by deleting part of the IP address and cookie information after 9 and 18 months, respectively.
 
How can I delete my data or prevent data storage?
With the automatic location and activity data deletion feature introduced in 2019, location and web/app activity information will be stored for either 3 or 18 months, depending on your decision, and then deleted. In addition, you can also manually delete this data from your history at any time via your Google account. If you want to completely prevent your location tracking, you need to pause the "Web and App Activity" section in Google Account. Click "Data and personalization" and then click the "Activity setting" option. Here you can turn the activities on or off.
 
In your browser, you can further disable, delete or manage individual cookies. Depending on which browser you use, this always works slightly differently. The following instructions show how to manage cookies in your browser:
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.
 
Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI. If you want to learn more about Google's data processing, we recommend that you read the company's in-house privacy policy at https://policies.google.com/privacy?hl=de.
 
Google Fonts privacy policy
On our website, we use Google Fonts. These are the "Google Fonts" of the company Google Inc. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services.
 
For the use of Google Fonts you do not have to log in or provide a password. Furthermore, no cookies are stored in your browser. The files (CSS, fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, the requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you do not need to worry that your Google account information, while using Google Fonts, will be transmitted to Google. Google records the usage of CSS (Cascading Style Sheets) and the fonts used and stores this data securely. We'll take a detailed look at exactly what this data storage looks like.
 
What are Google Fonts?
Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge.
 
Many of these fonts are released under the SIL Open Font License, while others are released under the Apache license. Both are free software licenses.
 
Why do we use Google Fonts on our website?
Google Fonts allows us to use fonts on our own website, but we don't have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google Fonts are automatically optimized for the web and this saves data volume and is a big advantage especially for mobile use. When you visit our site, the low file size ensures a fast loading time. Furthermore, Google Fonts are secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can sometimes visually distort texts or entire web pages. Thanks to the fast Content Delivery Network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). So, we use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.
 
What data is stored by Google?
When you visit our website, the fonts are reloaded via a Google server. Through this external call, data is transmitted to the Google servers. In this way, Google also recognizes that you or your IP address are visiting our website. The Google Fonts API is designed to reduce the use, storage, and collection of end-user data to what is necessary for proper font delivery. API, by the way, stands for "Application Programming Interface" and is used, among other things, as a data transmitter in software.
 
Google Fonts stores CSS and font requests securely at Google and is thus protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis pages, such as Google Analytics. In addition, Google also uses data from its own web crawler to determine which websites are using Google fonts. This data is published to the Google Fonts BigQuery database. Entrepreneurs and developers use Google's BigQuery web service to be able to examine and move large amounts of data.
 
However, it is still important to remember that each Google Font request also automatically transmits information such as language settings, IP address, browser version, browser screen resolution, and browser name to Google's servers. Whether this data is also stored cannot be clearly determined or is not clearly communicated by Google.
 
How long and where is the data stored?
Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use fonts with the help of a Google stylesheet. A stylesheet is a format template that can be used to easily and quickly change the design or font of a website, for example.
 
The font files are stored by Google for one year. Google thus pursues the goal of fundamentally improving the loading time of web pages. If millions of web pages refer to the same fonts, they are cached after the first visit and immediately reappear on all other web pages visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.
 
How can I delete my data or prevent data storage?
Those data that Google stores for a day or a year cannot be easily deleted. The data is automatically transmitted to Google when the page is called up. In order to delete this data prematurely, you must contact Google support at https://support.google.com/?hl=de&tid=311245972. Data storage you prevent in this case only if you do not visit our site.
 
Unlike other web fonts, Google allows us unlimited access to all fonts. So we can have unlimited access to a sea of fonts and get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311245972. Google does address privacy-related issues there, but it doesn't really include detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data.
 
You can also read about what data is basically collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.
 
Google Fonts Local Privacy Policy
On our website, we use Google Fonts from Google Inc. Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for the European region. We have embedded the Google Fonts locally, i.e. on our web server - not on Google's servers. As a result, there is no connection to Google servers and thus no data transfer or storage.
 
What are Google Fonts?
Google Fonts used to be called Google Web Fonts. This is an interactive directory of over 800 fonts that Google provides free of charge. With Google Fonts, you could use fonts without uploading them to your own server. However, in order to prevent any information transfer to Google servers in this regard, we have downloaded the fonts to our server. This way we act privacy compliant and do not send any data to Google Fonts.
 
Unlike other web fonts, Google allows us unlimited access to all fonts. So we have unlimited access to a sea of fonts to get the most out of our website. You can find out more about Google Fonts and other issues at https://developers.google.com/fonts/faq?tid=311245972.
 
OpenStreetMap Privacy Policy
We have integrated map sections of the online map tool "OpenStreetMap" on our website. This is a so-called open source mapping, which we can access via an API (interface). This function is offered by OpenStreetMap Foundation, St John's Innovation Centre, Cowley Road, Cambridge, CB4 0WS, United Kingdom. By using this map function, your IP address will be forwarded to OpenStreetMap. In this privacy policy, you will learn why we use features of the OpenStreetMap tool, where which data is stored and how you can prevent this data storage.
 
What is OpenStreetMap?
The OpenStreetMap project was launched in 2004. The goal of the project is and was to create a free map of the world. Users collect worldwide data about buildings, forests, rivers and roads. Over the years, an extensive digital world map has been created by users themselves. Of course, the map is not complete, but in most regions it contains a lot of data.
 
Why do we use OpenStreetMap on our website?
First and foremost, our website should be helpful to you. And from our point of view, it is always helpful if you can find information quickly and easily. On the one hand, this is of course about our services and products, but on the other hand, we also want to provide you with other helpful information. That's why we also use the OpenStreetMap map service. Because this way we can show you, for example, exactly how to find our company. The map shows you the best way to us and your journey becomes a breeze.
 
What data is stored by OpenStreetMap?
When you visit one of our websites that offers OpenStreetMap, user data is transmitted to the service and stored there. For example, OpenStreetMap collects information about your interactions with the digital map, your IP address, data about your browser, device type, operating system and on what day and time you used the service. Tracking software is also used to record user interactions for this purpose. The company specifies the analysis tool "Piwik" here in its own privacy policy.
 
The collected data is subsequently accessible to the corresponding working groups of the OpenStreetMap Foundation. According to the company, personal data is not passed on to other persons or companies unless this is legally necessary. The third-party provider Piwik does store your IP address, but in a truncated form.
 
The following cookie may be set in your browser when you interact with OpenStreetMap on our website:
 
Name: _osm_location
Wert: 9.63312%7C52.41500%7C17%7CM
Purpose: The cookie is needed to unlock OpenStreetMap content.
Expiration date: after 10 years
 
If you want to view the full-screen map, you will be linked to the OpenStreetMap website. There, the following cookies, among others, may be stored in your browser:
 
Name: _osm_totp_token
Value: 148253311245972-2
Purpose: This cookie is used to ensure the operation of the map section.
Expiration date: after one hour
 
Name: _osm_session
Wert: 1d9bfa122e0259d5f6db4cb8ef653a1c
Purpose: The cookie can be used to store session information (i.e. user behavior).
Expiration date: after session end
 
Name: _pk_id.1.cf09
Wert: 4a5.1593684142.2.1593688396.1593688396311245972-9
Purpose: This cookie is set by Piwik to store or measure user data such as click behavior.
Expiration date: after one year
 
How long and where is the data stored?
The API servers, databases and ancillary services servers are currently located in the United Kingdom (Great Britain and Northern Ireland) and the Netherlands. Your IP address and user information, which is stored in an abbreviated form by the Piwik web analytics tool, is deleted after 180 days.
 
How can I delete my data or prevent data storage?
You have the right to access your personal data at any time and object to its use and processing. You can manage, delete or deactivate cookies that may be set by OpenStreetMap in your browser at any time. However, this will prevent the service from working to its full extent. For each browser, managing, deleting or disabling cookies works slightly differently. Below you will find links to instructions for the most popular browsers:
 
Chrome: delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
If you want to learn more about OpenStreetMap's data processing, we recommend that you read the company's privacy policy at https://wiki.osmfoundation.org/wiki/Privacy_Policy.
 
Google Analytics Privacy Policy
We use on our website the analysis tracking tool Google Analytics (GA) of the American company Google Inc. For the European area the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is stored in a cookie and sent to Google Analytics. Using the reports we receive from Google Analytics, we can better tailor our website and service to your preferences. In the following, we will go into more detail about the tracking tool and, in particular, inform you about what data is stored and how you can prevent this.
 
What is Google Analytics?
Google Analytics is a tracking tool used to analyze traffic to our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions you take on our website. Once you leave our website, this data is sent to Google Analytics servers and stored there.
 
Google processes the data and we receive reports about your user behavior. These reports may include, but are not limited to, the following:
 
  • Audience reports: through audience reports, we get to know our users better and know more precisely who is interested in our service.
  • Ad reports: Ad reports help us analyze and improve our online advertising.
  • Acquisition reports: Acquisition reports give us helpful information on how to attract more people to our service.
  • Behavior reports: This is where we learn how you interact with our website. We can track the path you take on our site and which links you click.
  • Conversion reports: Conversion is when you take a desired action based on a marketing message. For example, you go from being a mere website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing efforts are working for you. This is how we aim to increase our conversion rate.
  • Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: we want to provide you with the best possible service. The statistics and data from Google Analytics help us to achieve this goal. The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. Thus, we know very well what we need to improve on our website in order to provide you with the best possible service. The data also helps us to carry out our advertising and marketing measures in a more individual and cost-effective way. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place. Through identifiers such as cookies and app instance IDs, your interactions on our website are measured. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated through Google Analytics may be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, authorize it. Exceptions may occur if required by law.
 
The following cookies are used by Google Analytics:
 
Name: _ga
Wert: 2.1326744211.152311245972-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiration date: after 2 years
 
Name: _gid
Wert: 2.1687193234.152311245972-1
Purpose: The cookie is also used to distinguish the website visitors.
Expiration date: after 24 hours
 
Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to lower the request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_ <property-id>.
Expiration date: after 1 minute
 
Name: AMP_TOKEN
Value: not specified
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logout, a request, or an error.
Expiration date: after 30 seconds up to one year.
 
Name: __utma
Wert: 1564498958.1564498958.1564498958.1
Purpose: This cookie is used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiration date: after 2 years
 
Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiration date: after 10 minutes
 
Name: __utmb
Value: 3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or info is sent to Google Analytics.
Expiration date: after 30 minutes
 
Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie, and it is only stored until you close the browser again.
Expiration date: After you close the browser.
 
Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. That is, the cookie stores from where you came to our website. This may have been another page or an advertisement.
Expiration date: after 6 months
 
Name: __utmv
Value: not specified
Purpose: The cookie is used to store custom user data. It is updated whenever information is sent to Google Analytics.
Expiration date: after 2 years
 
Note: This list cannot claim to be exhaustive, as Google is always changing its choice of cookies.
 
Here we show you an overview of the most important data collected by Google Analytics:
 
Heatmaps: Google creates so-called heatmaps. Heatmaps allow you to see exactly those areas that you click on. This gives us information about where you are "on the move" on our site.
 
  • Session duration: Google defines session duration as the time you spend on our site without leaving. If you have been inactive for 20 minutes, the session ends automatically.
  • Bounce rate: A bounce is when you view only one page on our website and then leave our website again.
  • Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
  • IP address: The IP address is only shown in a shortened form so that no clear assignment is possible.
  • Location: The IP address can be used to determine the country and your approximate location. This process is also referred to as IP location determination.
  • Technical information: Technical information includes, but is not limited to, your browser type, internet service provider, or screen resolution.
  • Source of origin: Google Analytics, or us, is of course also interested in which website or which advertisement you came to our site from.
Other data include contact details, any ratings, playing media (for example, if you play a video via our site), sharing content via social media or adding to your favorites. The enumeration does not claim to be complete and only serves as a general orientation of the data storage by Google Analytics.
 
How long and where is the data stored?
Google has your servers spread all over the world. Most servers are located in America and consequently your data is mostly stored on American servers. You can read exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de
 
Your data is distributed on different physical disks. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. In each Google data center, there are corresponding emergency programs for your data. If, for example, the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google still remains low.
 
Google Analytics has a standard retention period of 26 months for your user data. Then your user data is deleted. However, we have the option to choose the retention period of user data ourselves. We have five variants available for this purpose:
  • Deletion after 14 months
  • Deletion after 26 months
  • Deletion after 38 months
  • Deletion after 50 months
  • No automatic deletion
 
Once the specified period has expired, data is deleted once a month. This retention period applies to your data associated with cookies, user recognition and advertising IDs (e.g. DoubleClick domain cookies). Reporting results are based on aggregated data and are stored separately from user data. Aggregated data is a merging of individual data into a larger unit.
How can I delete my data or prevent data storage?
According to European Union data protection law, you have the right to obtain information about your data, update it, delete it or restrict it. Using the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js), you can prevent Google Analytics from using your data. You can download and install the browser add-on at https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only disables the collection of data by Google Analytics.
 
If you generally want to disable, delete or manage cookies (independently of Google Analytics), there are separate instructions for each browser:
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which governs the accurate and secure transfer of personal data. For more information, please visit https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311245972. We hope we have been able to provide you with the most important information regarding Google Analytics data processing. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.
 
Google Analytics IP anonymization
We have implemented Google Analytics IP address anonymization on this website. This feature was developed by Google to enable this website to comply with applicable data protection regulations and recommendations of local data protection authorities if they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive at the Google Analytics data collection network and before any storage or processing of the data takes place. More information on IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.
 
Google Analytics reports on demographic characteristics and interests.
We have enabled promotional reporting features in Google Analytics. The demographic characteristics and interests reports contain information on age, gender and interests. This allows us - without being able to assign this data to individual persons - to get a better picture of our users. You can learn more about advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.
 
You can stop the use of the activities and information of your Google account under "Advertising settings" at https://adssettings.google.com/authenticated via checkbox.
 
Google Analytics deactivation link
If you click on the following deactivation link, you can prevent Google from collecting further visits to this website. Please note: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.
 
Google Analytics data processing addendum You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad
Google Analytics Google Signals Privacy Policy
We have enabled Google signals in Google Analytics. This updates existing Google Analytics features (advertising reports, remarketing, cross-device reports, and interest and demographic reports) to provide aggregated and anonymized data from you, provided you have allowed personalized ads in your Google account.
 
What makes this special is that it is cross-device tracking. That means your data can be analyzed across devices. By enabling Google signals, data is collected and linked to the Google account. Google can thus recognize, for example, if you view a product on our website via a smartphone and only buy the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.
 
In Google Analytics, Google signals also collect other visitor data such as location, search history, YouTube history and data about your actions on our website. This gives us better advertising reports from Google and more useful information about your interests and demographics. This includes your age, what language you speak, where you live, or what gender you are. Furthermore, social criteria such as your profession, your marital status or your income are also added. All these characteristics help Google Analytics to define groups of people or target groups.
 
The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only occurs if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never individual person data. In your Google account, you can manage this data or also delete it.
Facebook Pixel Privacy Policy
We use the Facebook pixel from Facebook on our website. We have implemented code on our website to do this. The Facebook pixel is a snippet of JavaScript code that loads a collection of functions that allow Facebook to track your user actions if you came to our website through Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies allow Facebook to match your user data (customer data such as IP address, user ID) with your Facebook account data. Then Facebook deletes this data again. The collected data is anonymous and not visible to us and can only be used in the context of ad placements. If you yourself are a Facebook user and are logged in, the visit to our website is automatically assigned to your Facebook user account.
 
We want to show our services or products only to those people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. Thus, Facebook users (if they have allowed personalized advertising) get to see suitable advertising. Furthermore, Facebook uses the collected data for analysis purposes and its own advertisements.
 
In the following, we show you those cookies that were set by embedding Facebook Pixel on a test page. Please note that these are only sample cookies. Different cookies are set depending on the interaction on our website.
 
Name: _fbp
Wert: fb.1.1568287647279.257405483-6311245972-7
Purpose: This cookie is used by Facebook to display promotional products.
Expiration date: after 3 months
 
Name: fr
Value: 0aPf312HOS5Pboo2r..Bdeiuf...1.0.Bdeiuf.
Purpose: This cookie is used to make Facebook Pixel work properly.
Expiration date: after 3 months
 
Name: comment_author_50ae8267e2bdf1253ec1a5769f48e062311245972-3
Value: Name of the author
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiration date: after 12 months
 
Name: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: https%3A%2F%2Fwww.testseite...%2F (author's URL)
Purpose: This cookie stores the URL of the website that the user enters in a text field on our website.
Expiration date: after 12 months
 
Name: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author's email address
Purpose: This cookie stores the user's email address if he/she has provided it on the website.
Expiration date: after 12 months
 
Note: The above cookies refer to an individual user behavior. Especially when using cookies, Facebook changes can never be excluded.
 
Provided that you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. You can also change the settings for your ads on your own. There you have the option to deactivate or activate providers.
 
If you want to learn more about Facebook's privacy policy, we recommend reading the company's own data policy at https://www.facebook.com/policy.php.
 
Facebook Automatic Enhanced Matching Privacy Policy
 
We have also enabled Automatic Advanced Matching as part of the Facebook Pixel feature. This feature of the Pixel allows us to send hashed emails, name, gender, city, state, zip code, and date of birth or phone number as additional information to Facebook if you have provided us with this data. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.
IONOS WebAnalytics Privacy Policy
 
We use the analytics tool IONOS WebAnalytics from the German company 1&1 IONOS SE, Elgendorfer Straße 57, 56410 Montabaur, Germany on our website. The tool helps us analyze our website and data is also collected and stored for this purpose. However, this tool does not collect data that could identify you as a person. Nevertheless, in this privacy statement we want to inform you in more detail about data processing and storage and also explain why we use IONOS WebAnalytics.
 
Why do we use IONOS WebAnalytics on our website?
Our goal is to provide you with the best possible experience on our website. We are confident in our offerings and want our website to be a helpful and useful place for you. To do this, we need to tailor our website to your needs and concerns as much as possible. With a web analytics tool like IONOS WebAnalytics and the resulting data we can improve our website to that end. The data can also help us to design advertising and marketing measures more individually. With all these web analyses, however, we are still concerned about the protection of personal data. Unlike other analysis tools, IONOS WebAnalytics does not store and process any data that could identify you as a person.
 
What data is stored by IONOS WebAnalytics?
Data is collected and stored by log files or by a so-called pixel. A pixel is a snippet of JavaScript code that loads a collection of functions that can be used to track user behavior. WebAnalytics deliberately avoids the use of cookies.
 
IONOS does not store any personal data about you. When you submit a page request, your IP address is transmitted, but then immediately anonymized and processed in such a way that you cannot be identified as a person.
 
The following data is stored by IONOS WebAnalytics:
  • Your browser type and browser version
  • which website you have visited before (referrer)
  • which specific website you have visited
  • which operating system you are using
  • which end device you are using (PC, tablet or smartphone)
  • when you came to our site
  • your IP address in anonymized form
  • The data is not passed on to any third-party providers and is only used for statistical analysis.
 
How long and where is the data stored?
The data is stored until the contract between IONOS WebAnalytics and us expires. In the case of a regular web hosting plan, the data is stored in our log directory and graphical statistics are generated from it. These logs are deleted every 8 weeks. In the case of a MyWebsite tariff, the data is determined via a pixel. Here, the data is only stored and processed within IONOS WebAnalytics.
 
How can I delete my data or prevent data storage?
In principle, you have the right to information, correction or deletion and restriction of the processing of your personal data at any time. You can also revoke your consent to the processing of data at any time. However, since no personal data is stored or processed via IONOS WebAnalytics and therefore an assignment of you as a person is not possible, there is also no possibility to delete such data.
 
We hope we have been able to provide you with the most important information about the truly economical data processing of IONOS WebAnalytics. If you want to learn more about the tracking service, we recommend you to read the company's privacy policy at https://www.ionos.de/hilfe/datenschutz/datenverarbeitung-von-webseitenbesuchern-ihres-11-ionos-produktes/webanalytics/?tid=311245972.
 
Embedded social media elements Privacy policy
We embed elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transmitted from your browser to the respective social media service and stored there. We do not have access to this data.
The following links will take you to the pages of the respective social media services where it is explained how they handle your data:
 
For YouTube, the Google privacy policy applies: https://policies.google.com/privacy?hl=de
Twitter privacy policy: https://twitter.com/de/privacy
Facebook privacy policy
We use selected tools from Facebook on our website. Facebook is a social media network of the company Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools we can offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the different Facebook tools, what data is sent to Facebook and how you can delete this data.
 
What are Facebook tools?
Among many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, since the term is hardly known, we decided to just call them Facebook Tools. Among them are:
  • Facebook pixel
  • social plug-ins (such as the "Like" or "Share" button)
  • Facebook login
  • account kit
  • APIs (programming interface)
  • SDKs (collection of programming tools)
  • Platform integrations
  • Plugins
  • Codes
  • Specifications
  • Documentations
  • Technologies and services
  • Through these tools, Facebook extends services and has the ability to obtain information about user activity outside of Facebook.
Why do we use Facebook tools on our website?
We want to show our services and products only to people who are really interested in them. With the help of advertisements (Facebook Ads) we can reach exactly these people. However, in order to show suitable ads to users, Facebook needs information about people's wants and needs. Thus, information about user behavior (and contact data) on our website is made available to the company. As a result, Facebook collects better user data and can show interested people the appropriate advertising about our products or services. The tools thus enable tailored advertising campaigns on Facebook.
Data about your behavior on our website is called "event data" by Facebook. This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Furthermore, analytics give us better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, social plug-ins allow you to share content on our site directly on Facebook.
 
What data is stored by Facebook tools?
By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, phone number and IP address may be sent.
 
Facebook uses this information to match the data with the data it itself has from you (if you are a Facebook member). Before customer data is sent to Facebook, a process called "hashing" takes place. This means that a data record of any size is transformed into a character string. This also serves to encrypt data.
 
In addition to contact data, "event data" is also transmitted. Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. "Event data" may also be associated with contact information. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.
 
In order to be able to deliver ads in an optimized way, Facebook only uses event data if it has been combined with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development, and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. We go into more detail about individual Facebook cookies in the descriptions of each Facebook tool. You can also find general information about the use of Facebook cookies at https://www.facebook.com/policies/cookies.
 
How long and where is the data stored?
Basically, Facebook stores data until it is no longer needed for its own services and Facebook products. Facebook has servers located around the world where your data is stored. However, customer data is deleted within 48 hours after it has been matched with your own user data.
 
How can I delete my data or prevent data storage?
In accordance with the Basic Data Protection Regulation, you have the right to information, correction, transferability and deletion of your data.
 
A complete deletion of the data only occurs if you delete your Facebook account completely. And this is how deleting your Facebook account works:
 
1) On the right side of Facebook, click Settings.
2) Then click on "Your Facebook information" in the left column.
3) Now click "Deactivation and deletion".
4) Now select "Delete account" and then click "Continue and delete account".
5) Now enter your password, click "Next" and then "Delete account".
 
The storage of data that Facebook receives via our site is carried out, among other things, via cookies (e.g. for social plugins). In your browser, you can disable, delete or manage individual or all cookies. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not.
 
Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have brought you closer to the most important information about the use and data processing by Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policy at https://www.facebook.com/about/privacy/update.
 
Facebook social plug-ins privacy policy
So-called social plug-ins of the company Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.
 
The following social plug-ins are offered by Facebook: 
  • "Save" button
  • "Like" button, share, send and quote.
  • Page plug-in
  • Comments
  • Messenger plug-in
  • Embedded posts and video player
  • Group plug-in
Visit https://developers.facebook.com/docs/plugins for more information on how each plug-in is used. We use the social plug-ins on the one hand to provide you with a better user experience on our site, and on the other hand because Facebook can optimize our advertisements through them.
 
If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).
 
The information received is deleted again or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, the time and other information concerning your browser.
To prevent Facebook from collecting a lot of data during your visit to our website and connecting it with Facebook data, you must log out of Facebook during your website visit (log out).
If you are not logged into Facebook or do not have a Facebook account, your browser will send less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you visit may be transmitted to Facebook. We would still like to explicitly point out that we do not know exactly about the exact content of the data. However, we try to inform you as best as possible about the data processing according to our current state of knowledge. You can also read how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.
The following cookies are set in your browser at a minimum when you visit a website with social plug-ins from Facebook:
 
Name: dpr
Value: not specified
Purpose: This cookie is used to make the social plug-ins on our website work.
Expiration date: after end of session
 
Name: fr
Wert: 0jieyh4311245972c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to work properly.
Expiration date:: after 3 months
 
Note: These cookies were set after a test, even if you are not a Facebook member.
Provided you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There you have the option to deactivate or activate providers.
If you want to learn more about Facebook's privacy policy, we recommend that you read the company's own data policy at https://www.facebook.com/policy.php.
 
Facebook Login Privacy Policy
We have integrated the practical Facebook login on our site. This allows you to easily log in to our site using your Facebook account without having to create another user account. If you decide to make your registration via the Facebook Login, you will be redirected to the social media network Facebook. There, the registration takes place via your Facebook user data. Through this login process, data about you or your user behavior is stored and transmitted to Facebook.
 
To store the data, Facebook uses various cookies. Below we show you the most important cookies that are set in your browser or already exist when you log in to our site via the Facebook login:
 
Name: fr
Value: 0jieyh4c2GnlufEJ9..Bde09j...1.0.Bde09j
Purpose: This cookie is used to make the social plugin on our site work in the best possible way.
Expiration date: after 3 months
 
Name: datr
Wert: 4Jh7XUA2311245972SEmPsSfzCOO4JFFl
Purpose: Facebook sets the "datr" cookie when a web browser accesses facebook.com, and the cookie helps identify login activity and protect users.
Expiration date: after 2 years
 
Name: _js_datr
Value: deleted
Purpose: This session cookie sets Facebook for tracking purposes, even if you do not have a Facebook account or are logged out.
Expiration date: after session end
 
Note: The cookies listed are only a small selection of the cookies available to Facebook. Other cookies include _ fbp, sb or wd. A complete enumeration is not possible, as Facebook has a large number of cookies and uses them variably.
 
On the one hand, the Facebook login offers you a quick and easy registration process, and on the other hand, it gives us the opportunity to share data with Facebook. This allows us to better tailor our offer and promotions to your interests and needs. Data that we receive from Facebook in this way is public data such as 
  • Your Facebook name
  • your profile picture
  • a stored e-mail address
  • friend lists
  • button information (e.g. "Like" button)
  • birthday date
  • language
  • Place of residence
  • In return, we provide Facebook with information about your activities on our website. This includes information about the device you are using, which of our sub-pages you visit or which products you have purchased from us.
By using Facebook Login, you consent to the data processing. You can revoke this agreement at any time. If you want to learn more information about data processing by Facebook, we recommend the Facebook privacy policy at https://de-de.facebook.com/policy.php.
 
Provided you are logged in to Facebook, you can change your settings for advertisements yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen.
 
Instagram privacy policy
We have incorporated features from Instagram on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you call up web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is thus processed across all Facebook companies.
 
In the following, we want to give you a more detailed insight into why Instagram collects data, what kind of data it is and how you can largely control the data processing. Since Instagram is part of Facebook Inc., we draw our information on the one hand from the Instagram policies, but on the other hand also from the Facebook data policies themselves.
 
What is Instagram?
Instagram is one of the most popular social media networks in the world. Instagram combines the advantages of a blog with those of audiovisual platforms like YouTube or Vimeo. You can upload photos and short videos on "Insta" (as many of the users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.
 
Why do we use Instagram on our website?
Instagram is that social media platform that really went through the roof in the last few years. And of course, we have also responded to this boom. We want you to feel as comfortable as possible on our website. That's why a varied preparation of our content is a matter of course for us. Through the embedded Instagram features, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also serve us for personalized advertising on Facebook. This way, only people who are really interested in our products or services receive our ads.
 
Instagram also uses the collected data for measurement and analysis purposes. We get aggregate statistics and thus more insight about your preferences and interests. It is important to note that these reports do not identify you personally.
 
What data is stored by Instagram?
When you come across one of our pages that have Instagram features (such as Instagram images or plug-ins) built in, your browser automatically connects to Instagram's servers. In the process, data is sent to Instagram, stored and processed. And this is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. Furthermore, the date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.
 
Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, phone number and IP address. It is important to mention that this customer data is only transmitted to Instagram if you have been "hashed" beforehand. Hashing means that a data record is transformed into a string. This allows you to encrypt the contact data. In addition, the "event data" mentioned above is also transmitted. By "event data" Facebook - and consequently Instagram - understands data about your user behavior. It may also happen that contact data is combined with event data. The collected contact data is matched with the data that Instagram already has from you.
 
Via small text files (cookies), which are usually set in your browser, the collected data is transmitted to Facebook. Depending on the Instagram functions used and whether you yourself have an Instagram account, different amounts of data are stored.
 
We assume that Instagram's data processing works the same as Facebook's. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has at least set a cookie. If this is the case, your browser sends info to Instagram via the cookie as soon as you come into contact with an Instagram function. At the latest after 90 days (after matching), this data is deleted again or anonymized. Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.
 
In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as button or an Insta image). In our test, we assume that you do not have an Instagram account. Of course, if you are logged into Instagram, significantly more cookies are set in your browser.
 
These cookies were used in our test:
 
Name: csrftoken
Value: ""
Purpose: This cookie is most likely set for security reasons, to prevent falsification of requests. However, we could not find out more precisely.
Expiration date: after one year
 
Name: mid
Value: ""
Purpose: Instagram sets this cookie to optimize its own services and offers on and off Instagram. The cookie sets a unique user ID.
Expiration date: after the end of the session
 
Name: fbsr_311245972124024
Value: not specified
Purpose: This cookie stores the log-in request for users of the Instagram app. 
Expiration date: after the end of the session
 
Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiration date: after the end of the session
 
Name: urlgen
Wert: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311245972”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiration date: after the end of the session.
 
Note: We cannot make any claim to completeness here. Which cookies are set in individual cases depends on the embedded features and your use of Instagram.
 
How long and where is the data stored?
Instagram shares the information received between Facebook companies with external partners and with people you connect with around the world. The data processing is done in compliance with its own data policy. Your data is distributed on Facebook servers around the world, partly for security reasons. Most of these servers are located in the USA.
 
How can I delete my data or prevent data storage?
Thanks to the Basic Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.
 
And this is how deleting Instagram account works:
 
First, open the Instagram app. On your profile page, go down and click on "Help section". Now you will get to the company's website. On the webpage, click "Manage account" and then click "Delete your account".
 
If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and consequently will not be deleted.
 
As mentioned above, Instagram stores your data primarily via cookies. You can manage, disable or delete these cookies in your browser. Depending on your browser, the management always works a bit differently. Here we show you the instructions for the most important browsers.
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • irefox: delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
You can also basically set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.
 
Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We have tried to bring you closer to the most important information about Instagram's data processing. Auf https://help.instagram.com/519522125107875 
you can learn even more about Instagram's data policies.
 
Twitter privacy policy
On our website, we have integrated functions from Twitter. These are, for example, embedded tweets, timelines, buttons or hashtags. Twitter is a short message service and a social media platform of the company Twitter Inc, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland.
 
To our knowledge, in the European Economic Area and in Switzerland, no personal data or data relating to your web activities are transmitted to Twitter by the mere inclusion of the Twitter function. Only when you interact with the Twitter functions, such as clicking on a button, can data be sent to Twitter, stored there and processed. We have no influence on this data processing and bear no responsibility for it. Within the scope of this privacy policy, we want to give you an overview of what data Twitter stores, what Twitter does with this data and how you can protect yourself from the data transmission to a large extent.
What is Twitter?
For some, Twitter is a news service, for others a social media platform, and still others speak of a microblogging service. All these terms have their justification and mean more or less the same thing.
Both private individuals and companies use Twitter to communicate with interested people via short messages. Twitter only allows 280 characters per message. These messages are called "tweets. Unlike Facebook, for example, the service does not focus on expanding a network for "friends", but wants to be understood as a worldwide and open news platform. On Twitter, you can also have an anonymous account and tweets can be deleted by the company on the one hand and by the users themselves on the other.
 
Why do we use Twitter on our website?
Like many other websites and companies, we try to offer our services and communicate with our customers through different channels. Especially Twitter has grown on us as a useful "little" news service. Again and again we tweet or retweet exciting, funny or interesting content. We realize that you can't follow every channel separately. After all, you also have something else to do. That's why we have included Twitter features on our website. You can follow our Twitter activity "on the spot" or follow a direct link to our Twitter page. Through the integration, we want to strengthen our service and user-friendliness on our website.
 
What data is stored by Twitter?
On some of our sub-pages you will find the built-in Twitter functions. When you interact with the Twitter content, such as clicking on a button, Twitter may collect and store data. This is the case even if you do not have a Twitter account yourself. Twitter calls this data "log data." It includes demographic data, browser cookie IDs, your smartphone's ID, hashed email addresses, and information about what pages you visited on Twitter and what actions you took. Twitter, of course, stores more data if you have a Twitter account and are logged in. Most of the time, this storage happens via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.
 
We will now show you which cookies are set when you are not logged in to Twitter but visit a website with built-in Twitter features. Please consider this list as an example. We can in no way guarantee a claim to completeness here, as the choice of cookies always changes and depends on your individual actions with Twitter content.
 
These cookies were used in our test:
 
Name: personalization_id
Wert: “v1_cSJIsogU51SeE311245972”
Purpose: This cookie stores information about how you use the website and through which advertisements you may have come to Twitter.
Expiration date: after 2 years
 
Name: lang
Value: en
Purpose: This cookie stores your default or preferred language.
Expiration date: after end of session
 
Name: guest_id
Value: 311245972v1%3A157132626
Purpose: This cookie is set to identify you as a guest.  
Expiration date: after 2 years
 
Name: fm
Value: 0
Purpose: Unfortunately, we could not find out the purpose of this cookie.
Expiration date: after end of session
 
Name: external_referer
Wert: 3112459722beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiration date: After 6 days
 
Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter. 
Expiration date: After one year
 
Name: ct0
Wert: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information about this cookie.
Expiration date: after 6 hours
 
Name: _twitter_sess
Wert: 53D%253D–dd0248311245972-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiration date: after end of session
 
Note: Twitter also works with third-party vendors. That is why we also detected the three Google Analytics cookies _ga, _gat, _gid during our test.
 
Twitter uses the collected data on the one hand to better understand user behavior and thus improve their own services and advertising offers, on the other hand the data also serves internal security measures.
 
How long and where is the data stored?
When Twitter collects data from other websites, it is deleted, aggregated, or otherwise obscured after a maximum of 30 days. The Twitter servers are located on various server centers in the United States. Accordingly, it can be assumed that collected data is collected and stored in America. After our research, we could not clearly determine whether Twitter also has its own servers in Europe. In principle, Twitter can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.
 
How can I delete my data or prevent data storage?
Twitter repeatedly emphasizes in its privacy policy that it does not store data from external website visits if you or your browser are located in the European Economic Area or Switzerland. However, if you interact with Twitter directly, Twitter will of course store data from you.
 
If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage the data processing individually.
 
If you do not have a Twitter account, you can go to twitter.com and then click on "Individualization". Under the "Individualization and data" item, you can manage your collected data.
 
Most of the data is stored via cookies, as mentioned above, and you can manage, disable or delete them in your browser. Please note that you only "edit" cookies in the browser you choose. That means: if you use another browser in the future, you will have to manage your cookies there again according to your wishes. Here are the instructions for cookie management of the most popular browsers.
 
Chrome: Delete, activate and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
You can also manage your browser in such a way that you are informed about every single cookie. Then you can always decide individually whether to allow a cookie or not.
 
Twitter also uses the data for personalized advertising inside and outside of Twitter. In the settings, you can disable personalized advertising under "Individualization and data". If you use Twitter on a browser, you can disable personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.
 
Twitter is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures proper data transfer between the U.S. and the European Union. You can learn more about it at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.
 
We hope we have given you a basic overview of Twitter's data processing. We do not receive any data from Twitter, nor do we bear any responsibility for what Twitter does with your data. If you have any further questions about this topic, we recommend that you read the Twitter privacy statement at https://twitter.com/de/privacy.
 
YouTube privacy policy
We have incorporated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you call up a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. In the process, various data are transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in the European area.
 
In the following, we would like to explain in more detail what data is processed, why we have embedded YouTube videos and how you can manage or delete your data.
 
What is YouTube?
On YouTube, users can watch, rate, comment on and upload videos themselves free of charge. Over the past few years, YouTube has become one of the most important social media channels in the world. In order for us to display videos on our website, YouTube provides a snippet of code that we have included on our site.
Why do we use YouTube videos on our website?
YouTube is the video platform with the most visitors and the best content. We are committed to providing you with the best possible user experience on our website. And of course, interesting videos can't be missing from that. With the help of our embedded videos, we provide you with other helpful content in addition to our text and images. In addition, the embedded videos make our website easier to find on the Google search engine. Also, when we run ads through Google Ads, Google - thanks to the data it collects - can really only show these ads to people who are interested in what we have to offer.
 
What data is stored by YouTube?
As soon as you visit one of our pages that has a YouTube video embedded, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, sharing content via social media or adding to your favorites on YouTube.
 
If you are not logged into a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data can't be stored because fewer cookies are set.
 
In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a YouTube account logged in. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete, because the user data always depends on the interactions on YouTube.
 
Name: YSC
Value: b9-CV6ojI5Y311245972-1
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end
 
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months
 
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
 
Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie tries to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
Other cookies set when you are logged in with your YouTube account:
 
Name: APISID
Wert: zILlvClZSkqGsSwI/AU1aZI6HY7311245972-
Purpose: This cookie is used to create a profile about your interests. Used for personalized advertisements.
Expiration date: after 2 years
 
Name: CONSENT
Value: YES+AT.en+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiration date: after 19 years
 
Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiration date: after 2 years
 
Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL...
Purpose: This cookie stores information about your login details.
Expiration date: after 2 years
 
Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiration date: after 2 years
 
Name: SID
Value: oQfNKjAsI311245972-.
Purpose: This cookie stores your Google account ID and your last login time in digitally signed and encrypted form.
Expiration date: after 2 years
 
Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiration date: after 3 months
How long and where is the data stored?
The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. Thus, the data can be retrieved more quickly and is better protected against manipulation.
 
Google stores the collected data for different lengths of time. Some data you can delete at any time, others are automatically deleted after a limited time, and still others are stored by Google for a longer period of time. Some data (such as items from "My Activity", photos or documents, products) stored in your Google Account will remain stored until you delete it. Even if you are not signed into a Google Account, you can delete some data associated with your device, browser, or app.
 
How can I delete my data or prevent data storage?
Basically, you can delete data in Google Account manually. With the automatic deletion feature of location and activity data introduced in 2019, information will be stored depending on your decision - either 3 or 18 months and then deleted.
Whether you have a Google account or not, you can configure your browser to delete or disable cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage in browsertypes
 
  • Chrome: Delete, enable and manage cookies in Chrome.
  • Safari: Manage cookies and website data with Safari.
  • Firefox: Delete cookies to remove data that websites have placed on your computer
  • Internet Explorer: delete and manage cookies
  • Microsoft Edge: delete and manage cookies
If you generally don't want cookies, you can set your browser to notify you whenever a cookie is about to be set. This way, you can decide for each individual cookie whether you allow it or not. Since YouTube is a subsidiary of Google, there is a common privacy policy. If you want to learn more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.
 
YouTube Subscribe Button Privacy Policy
We have implemented the YouTube Subscribe button on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play" icon to the left. However, the button can also be displayed in a different design.
Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe" button, you can subscribe to our channel directly from our website and do not have to go to the YouTube website specifically. In this way, we want to make it as easy as possible for you to access our extensive content. Please note that YouTube may store and process data about you as a result.
 
If you see a built-in subscribe button on our site, YouTube sets - according to Google - at least one cookie. This cookie stores your IP address and our URL. YouTube can also learn information about your browser, your approximate location and your preset language this way. In our test, the following four cookies were set without being logged into YouTube:
 
Name: YSC
Value: b9-CV6ojI5311245972Y
Purpose: This cookie registers a unique ID to store statistics of the video watched.
Expiration date: after session end
 
Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google gets statistics about how you use YouTube videos on our website through PREF.
Expiration date: after 8 months
 
Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiration date: after 30 minutes
Name: VISITOR_INFO1_LIVE
Value: 31124597295Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our web pages (with embedded YouTube video).
Expiration date: after 8 months
 
Note: These cookies were set after a test and cannot claim to be complete.
If you are logged into your YouTube account, YouTube can save many of your actions/interactions on our website with the help of cookies and assign them to your YouTube account. YouTube thereby receives, for example, information on how long you surf our site, which browser type you use, which screen resolution you prefer or which actions you perform.
 
YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).
Source: Created with the privacy generator of AdSimple in cooperation with fashiongott.de